Main font
Headlines
Primary heading
Used for all hero messaging, key statements, and high-attention moments. Always in sentence case or lowercase. Tight tracking, no softness. It sets the tone before words even land.
Size
72pt
Tracking
-0.02
Leading
72 px
TT Firs Neue
Sub headings
Used for all hero messaging, key statements, and high-attention moments. Always in sentence case or lowercase. Tight tracking, no softness. It sets the tone before words even land.
Size
32pt
Tracking
-0.02
Leading
48 px
TT Firs Neue
Body Styles
Used for all hero messaging, key statements, and high-attention moments. Always in sentence case or lowercase. Tight tracking, no softness. It sets the tone before words even land.
Size
16pt
Tracking
-0.02
Leading
24 px
Neue Einstellung (main body)
Neue Einstellung (Highlighted text)
Neue Einstellung (Buttons text)
How to structure text.
Hierarchy & usage
The font’s spacing is key to maintaining clarity and consistency. Adjust tracking and kerning subtly to ensure balanced, readable text.
Use consistent leading to maintain hierarchy and visual flow across all applications. Proper spacing ensures the brand always looks sharp and professional.
Tracking
-0.02
Line
1.1 em
The land restores. The land restores. The land restores.
Tracking & leading is perfect
Tracking
-0.04
Line
0.8 em
Tracking & leading is too tight
Tracking
0.03
Line
1.4 em
Tracking & leading is too loose
